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Studying Commerce and Marketing on an undergraduate level at the University of Debrecen (UD) puts you on the path towards an internationally recognized European degree. By blending economic theory with practical industry insights, the curriculum equips you with the versatile skills needed in the global marketplace.
| The program starts in September of each year. | |
| All courses are taught in English; therefore, a B2 level English proficiency is required. | |
| Admission requires a high school certificate and passing entrance exams in Mathematics and English. | |
| This is a 3.5-year program consisting of 7 academic semesters | |
| Students earn 210 ECTS in total (180 from academic modules plus 30 for the professional internship). | |
| The tuition fee for this program is 7,000 USD/Year |
The Commerce and Marketing program at UD trains business and economics specialists to master commerce and marketing. Students develop the expertise to procure and market products effectively while learning to organize and lead the commercial operations of small and medium enterprises (SMEs).
We offer a curriculum that bridges the gap between your current expertise and the technical competence required to excel in the global market.
| Year | Main subjects |
| 1 | Introduction to Economics, Mathematics, Basics in Marketing, International Financial Accounting, Communication, Business Civil Law, EU studies, Philosophy, Sociology, Business Informatics, Microeconomics, Introduction to Business, Finance, Business Language, Statistics, Commercial Commodity Description |
| 2 | Management, Macroeconomics, Management of Value Creating Processes, Business Language, Statistics, Corporate Finance, Marketing Management, Environmental Economics, International Economics, Business Public Law, Business Planning, Marketing Research, Marketing Communications, Foreign Trade Techniques |
| 3 | Enterprise Resource Planning Systems, Economics of Trade, Organizational Behavior, Product and Brand Management, Pricing in Marketing, Services Marketing, Planning and Analysis of Marketing Channels, International Marketing, Advertising and Advertising Planning, Non-profit and SME Marketing |
| 4 | Business Practice, Thesis |
Detailed information about the program’s Curriculum and further information are available on the Faculty of Economics and Business’s website.
Yes, a core component of the degree is a semester long practice at a multinational or local company, or at a non-profit organization. This ensures that our graduates are ready for the global market.
Graduates may go on to a variety of subject-specific careers in advertising, public relations, or account, brand, marketing or sales management. The program provides students with the necessary background knowledge to continue with the second (MSc) and later the third (PhD) phases of training.
Pursuing a degree from the University of Debrecen ensures a globally recognized qualification. Our admissions team provides online oral and written exams to assess your field-related knowledge without requiring travel for the initial stages. We offer extensive scholarship opportunities, ranging from tuition discounts to fully funded government scholarships (Stipendium Hungaricum), making higher education in Hungary accessible to talented students based on academic merit.
Applicants must have an English proficiency of at least B2 level as the program is fully taught in English. For your information, this is equivalent to:
Please note, that you are not strictly required to have a language exam certificate, your language skills will be assessed during the entrance interview.
Yes, admission is based on a high school certificate and online entrance exams in mathematics and English.
Further information about the entrance exams can be found through the following website: Learn more about our entrance exams
Please note that the BSc in Commerce and Marketing operates on a single-cycle academic calendar. This program only starts in September of each year. The application deadline is 15th June.
Ensure your documents are submitted through the
Official Online Platform before the deadline.
The tuition fee is 7,000 USD / year for this program.
This is supplemented by the application fee of $150 USD (one-time) and the entrance procedure fee of $350 USD that covers the examination and interview. Please note that the application and entrance procedure fees are non-refundable and must be paid via bank transfer to initiate the review process.
We offer a variety of academic scholarships and merit-based tuition fee discounts. Depending on your home country's regulations you might apply for federal loan while studying abroad as well.
For detailed eligibility criteria and application deadlines, visit our dedicated website:
View the University of Debrecen International Scholarship Eligibility!
Aligning your academic path with your professional goals can ensure worldwide employment options. The Commerce and Marketing, BSc at the University of Debrecen is built for motivated students aiming to succeed in the global business sector.
 | “I chose to study at the University of Debrecen because of my family origin as well as the student diversification. I knew it would be insightful and interesting to see all the different cultures people come from and the perspectives they have. Studying at this university gives the chance to work on and expand global perspective which is very valued in today's society. I have traveled to Debrecen prior to applying and it gave the impression of a calm yet lively university.” - Greta, from the USA |
| “Debrecen was the first foreign city I visited back in 2018. The fun fact is that I remember when I applied for the scholarship, I selected the University of Debrecen mostly because I liked its name, but the truth is, if I had the option to choose again, I would not change a thing. The city is quiet and simple, yet you get the chance to meet friends you call family. University life here is diverse and you can enjoy going to festivals, parties, events, play all kind of sports and travel while focusing on your education as well.” - Ines, from Tunisia | .png) |
You can also meet our Student Ambassadors, check their testimonials or even contact them in case of non-academic questions, eg. about student life.
If you still have any questions, feel free to contact us!
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